Lead Intelligence, Without the Guesswork
AI-powered, explainable lead scoring from your own engagement signals. Stop wasting time on "hot" leads that aren't. TrailSpark ingests your real behavioral data, evaluates it in real time, and tells you who's worth your attention and why.
Lead Intelligence Dashboard
Built for Those with MQL Trust Issues
Traditional lead scoring is broken. TrailSpark was built from the ground up to leverage AI at scale to help identify leads that matter.
Legacy Tools
- •Static rules you have to babysit
- •Models based on gut feelings
- •Do not handle inconsistent data
- •Black-box logic you can't understand
- •Difficult to capture product signals
- •Not designed for AI
With TrailSpark
- •Automatically learns from real business outcomes
- •Leverages AI to handle edge cases and nuance in your data
- •Transparent models (in plain english) that continue to learn from feedback
- •Built for AI-first
Meet SparkSense AI Agent
Automatically discovers ideal Accounts and Contacts to look based on actual outcomes from your sales data.
SparkSense AI Agent
Connecting to your CRM...
How SparkSense Works
Automatic ICP Creation
Reviews your closed/won deals to map the account and contact profiles that convert best
Trend Tracking
Detects market shifts and recommends model updates based on changing patterns
Conversation-Aware
Can assess sentiment from recorded prospect interactions to refine scoring
Ready to supercharge your lead intelligence?
Let SparkSense AI Agent work for you 24/7
Features That Actually Matter
Built for revenue teams who need actionable intelligence, not more noise.
Instant Signal Intake
Ingest any engagement signal via flexible webhooks in real-time. From page views to product actions, capture every meaningful interaction as it happens.
Fully Configurable,
Not Just "AI Magic"
AI lives and breathes on context. TrailSpark enables you to map your unique customer behavior into meaningful signals for AI to leverage. The AI learns from your expertise, not the other way around.
Explainable Scores
See exactly why each lead received their score with plain-language AI reasoning. Understand which signals triggered the evaluation and get confidence percentages for every assessment.
"High engagement across multiple touchpoints with increasing frequency indicates strong buying intent..."
Feedback Loop
Improve scoring accuracy with one-click feedback. Tell TrailSpark when it's right or wrong, and watch the model adapt to your specific market dynamics and buyer behavior.
CRM Sync + Real-time Updates
Push scores directly to your CRM as they change. Your sales team sees the latest intelligence in their familiar workflow, with custom field mapping and bi-directional sync.
How TrailSpark Works
From signal to score to action in real-time. Our streamlined process delivers insights in seconds.
Simple, Transparent Pricing
Start free, scale as you grow.
Free
- Up to 100 Monthly Active Leads
- Up to 500 Signals/Month
- Basic ICP Modeling
Starter
- Up to 1,000 Monthly Active Leads
- Up to 5,000 Signals/Month
- SparkSense Agent access
- CRM Integrations
- Email support
Growth
- Up to 10,000 Monthly Active Leads
- Up to 50,000 Signals/Month
- SparkSense Agent access
- CRM Integrations
- Email support
Pro
- Up to 100,000 Monthly Active Leads
- Up to 500,000 Signals/Month
- SparkSense Agent access
- CRM Integrations
- Email Support