TrailSpark is an AI-powered lead intelligence platform that provides explainable lead scoring from your own engagement signals. It helps sales teams identify and prioritize leads that are most likely to convert by analyzing real-time behavioral data.

How does TrailSpark differ from traditional lead scoring tools?

Unlike traditional tools with static rules and black-box logic, TrailSpark automatically learns from real business outcomes, leverages AI to handle edge cases and nuance in your data, provides transparent models with plain-English explanations, and is built for product-led growth (PLG) companies.

What is SparkSense AI Agent?

SparkSense AI Agent automatically discovers ideal accounts and contacts based on actual outcomes from your sales data. It creates automatic ICP profiles, tracks trends to detect market shifts, and can assess sentiment from recorded prospect interactions to refine scoring.

How does TrailSpark integrate with my existing tools?

TrailSpark offers bi-directional CRM synchronization, real-time webhook ingestion for any event structure, custom field mapping, and pushes scores directly to your CRM as they change, ensuring your sales team sees the latest intelligence in their familiar workflow.

Can I improve TrailSpark's scoring accuracy?

Yes! TrailSpark features a one-click feedback system that allows you to tell the system when it's right or wrong. The model adapts to your specific market dynamics and buyer behavior, continuously improving accuracy based on your feedback and actual outcomes.

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Have questions about TrailSpark? Want to learn more about our AI-powered lead intelligence platform? We're here to help and would love to hear from you.

Have a question or want to learn more? We'd love to hear from you.