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AI Lead Scoring for B2B SaaS

Lead Scoring That Learns Your Business

Most lead scoring only sees what lives in your CRM. Trailspark connects product users, marketing leads, and CRM contacts into one organization-level view and scores them together. It learns what qualified looks like from your data, evaluates product usage, demand gen signals, and ICP fit in a single pass, and shows you exactly why. Built for B2B SaaS teams running PLG, sales-led, or hybrid motions.

Built for Marketing Ops, Demand Gen, and Growth teams at B2B SaaS companies

Why Traditional Lead Scoring Breaks for B2B SaaS

Points-based scoring only sees what's inside one system. Usually that means your CRM contacts or your marketing leads, but rarely your product users. Trailspark connects all three into one organization-level view, learns what qualified means from your actual outcomes, and evaluates product usage, demand gen engagement, ICP fit, and timing together. The AI shows its reasoning for every score.

Legacy Tools

  • •Only scores contacts already in your CRM or MAP
  • •Product users who never filled out a form are invisible
  • •No way to connect product users to accounts and contacts
  • •Black-box scores with no explanation
  • •Can't ingest real-time product events
  • •Wasn't built for B2B SaaS complexity

With Trailspark

  • •Joins product users, marketing leads, and CRM contacts into one organization-level view
  • •Scores at the organization level, even when users exist in product but not in your CRM yet
  • •Learns what qualified looks like from your outcomes and gives plain-language explanations for every score
  • •Built for B2B SaaS teams running PLG, sales-led, or hybrid GTM
Outcome-based Modeling

Meet SparkSense AI Agent

Automatically builds your ICP model from closed-won data and identifies the accounts and contacts that match.

SparkSense AI Agent

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Connecting to your CRM...

How SparkSense Works

Automatic ICP Creation

Analyzes your closed-won deals to map the firmographic, demographic, and role-based patterns behind your best customers, beyond just company size and industry

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Trend Tracking

Detects when scoring accuracy drifts as your market, product, or ICP changes and recommends model updates before results start to slip

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Conversation-Aware

Assesses sentiment from recorded prospect conversations to add a qualitative layer to your scores, catching nuance that event data alone misses

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Ready to supercharge your lead intelligence?

Let SparkSense AI Agent work for you 24/7

Powerful Features

Features That Actually Matter for Lead Scoring

Built for B2B revenue teams who need accurate lead scoring, not more dashboards.

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Real-time Processing

Instant Signal Intake

Ingest any signal through flexible webhooks in real time: product usage events, marketing engagement, CRM updates, and custom actions. Your scoring model gets the full picture as it happens.

Real-time webhook ingestion from any source
Product usage events, page views, form fills, and custom signals
Support for any event structure with flexible schema mapping
Trailspark real-time signal ingestion dashboard showing webhook configuration for product usage and engagement events
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Smart Configuration

Not Just "AI Magic": Unified View, Full Control

Most "AI-powered" scoring tools bolt a model onto one system's data and call it intelligence. Trailspark starts by resolving identities across your product, marketing, and CRM to build a unified organization-level view that most tools never see. From there, you map your product milestones, engagement patterns, and ICP criteria into signals the model actually understands. The AI learns from your expertise, not the other way around.

Connect product users to CRM contacts and accounts, even when they signed up with different emails or never filled out a form
Build a unified organization-level view from product, marketing, and CRM data
Map product usage milestones and engagement patterns to scoring signals
Add rich metadata so AI understands what each event means for your business
Trailspark signal mapping interface showing how product actions and engagement events map to lead scoring signals
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Transparent AI

Explainable Scores

See exactly why each lead was scored the way it was, in plain language. Understand which product signals, engagement patterns, and fit criteria drove the evaluation. Every assessment includes a confidence level.

Plain-language AI reasoning for every score
Key scoring factors breakdown showing which signals mattered most
Confidence indicators so your team knows when to trust vs. investigate
Trailspark explainable AI lead score showing plain-language reasoning, key scoring factors, and confidence percentage
AI Reasoning

"High engagement across multiple touchpoints with increasing frequency indicates strong buying intent..."

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Always Learning

Feedback Loop

Tell Trailspark when a score was right or wrong with one click. The model adapts to your market, your buyer behavior, and your definition of qualified. Accuracy improves with every correction.

One-click feedback submission
Model refinement based on outcomes
Accuracy improvement tracking
Trailspark one-click feedback interface for improving lead scoring accuracy over time
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Seamless Integration

CRM Sync + Real-time Updates

Push lead scores and AI reasoning directly to your CRM as they update. Trailspark can also create new CRM records for product users who meet your scoring criteria. No need to sync every free user and inflate costs. It scores at the organization level first and only surfaces the leads worth tracking in your sales workflow.

Automatically create CRM leads from product users who hit your scoring threshold, without manual imports or bulk syncs
Keep your CRM clean: only qualified product users become CRM records
Bi-directional sync pushes scores, reasoning, and confidence in real time
Custom field mapping to match your CRM schema
Trailspark CRM sync showing real-time lead scores and AI reasoning pushed to sales workflow
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Simple Process

How Trailspark Works

From scattered signals across product, marketing, and CRM to unified organization-level scores your team can act on. Ingest, resolve, evaluate, and activate in one platform.

Simple, Transparent Pricing

Start free, scale as you grow.

MonthlyAnnualSave 20%

Free

For testing with a small lead set

$0/month
  • Up to 100 Monthly Active Leads
  • Up to 500 Signals/Month
  • Basic ICP Modeling

Starter

For early-stage B2B SaaS teams

$199/month
  • Up to 1,000 Monthly Active Leads
  • Up to 5,000 Signals/Month
  • SparkSense Agent access
  • CRM Integrations
  • Email support
Most Popular

Growth

For scaling PLG and hybrid GTM teams

$499/month
  • Up to 10,000 Monthly Active Leads
  • Up to 50,000 Signals/Month
  • SparkSense Agent access
  • CRM Integrations
  • Email support

Pro

For high-volume B2B operations

$999/month
  • Up to 100,000 Monthly Active Leads
  • Up to 500,000 Signals/Month
  • SparkSense Agent access
  • CRM Integrations
  • Email Support